online marketing trends...

Singapore Internet Population



In 2003, more than 65% of households in Singapore have Internet access. By 2007, this has increased to 74%.

singapore internet population

Singapore Internet Population by Age



Majority of the users aged below 49 are internet-savvy. This age group forms the key segment of choice for marketers.

singapore internet population

Search Engine Usage



U.S. Core Search Engines by Search Share, July 2008
Core Search Entity
June 2008 (%)
July 2008 (%)
Point Change
Total core search
100.0
100.0
N/A
Google sites
61.5
61.9
0.4
Yahoo sites
20.9
20.5
-0.4
Microsoft sites
9.2
8.9
-0.3
Ask Network
4.3
4.5
0.2
AOL LLC
4.1
4.2
0.1
Notes:
1. Locations include home, work, and universities.
2. Data are based on the five major search engines, including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

Source: comScore, 2008

Search Engine Marketing Trends



Search engine marketing is fast becoming a popular marketing tool for businesses worldwide. According to the research by Outsell Inc, search engine marketing is projected to grow by 39% this year. So why is search engine marketing so important to businesses?

Recent industry study has shown that search engines are the number one source in driving traffic to a website, outperforming any other referral traffic sources. Industry survey states that between 78% - 84% of all traffic to a website comes from search engines, especially Google and Yahoo.

And over 85% of the consumers will use search engines to look for products and services during their buying decision making process.

Another important benefit of search engine marketing is that advertisers and marketers can expect higher return-on-investment (ROI). Leads that are generated from website are 62% more profitable than any other forms of marketing media.

How your prospects look at search engine results?

- Consumers view a search result for 1.1 second.

- 98% look at the organic search results.

- 96% look at the top (3) sponsored search results.

- 31% look at the sponsored search results on the right (pay-per-click advertising).

- Buyers view more search results (10) and take more time to view the results (11.4 seconds). They also focus on familiar brand names.

- Information searchers view fewer search results (8) and spend less time on each listing (9.4 seconds). They pay more attention to contents than to brand names.

Source: De Vos & Jansen Market Research and Search Engine Mediabureau Checkit