Google Adwords - 7 Ways to Slash Your Google Adwords Cost

By Ian Cheow, October 07 2009

If you do not know what you are doing with Google Adwords, it can be a very expensive experience for you. Some advertisers have bad experience with Adwords because they have spent a fortune on it but got no results.

However, if you know a few Adwords tricks, you can slash your advertising cost without compromising on the conversion. Now, let me share with you 7 ways to slash your Google Adwords cost:

1. Get good quality score. This is the most important factor that determines whether you pay more or less. To put it simply, if you can get good quality score for your campaign, you will definitely pay lesser when compared to other advertisers with bad quality score.

2. Point your ad copy to the relevant landing page. Pointing your ad copy to the relevant landing page increases your relevancy and reduces your cost per click.

3. Organize your ad group. You should group similar keywords together to form a tight and related keyword theme. This makes it easier to match your keywords with your ads, which increases your quality score. Other than organizing your ad groups based on the meaning of keywords, you should group your keywords according to search volume too.

4. Use negative keywords. Similar words can actually refer to different things. Therefore, it is wise to use negative keywords to filter out those who are not actually looking for you. By using negative keywords, you can reduce your impression and increase your click through rate. With a higher click through rate, your cost per click will reduce.

5. Bid on common misspelling keywords. Common misspelled keywords cost way less than the right keywords. Therefore, always create an ad group for misspellings.

6. For new campaign, bid on lower positions first. Lower positions will get you lesser impressions and increase your click through rate. With a higher click through rate, your cost per click will reduce. Once you get a higher click through rate and quality score, you will pay lesser for higher positions. This works very well for competitive markets.

7. Split tests your ad copy. Always run 2 concurrent ads for one ad group. Once you have identified the ad with the winning click through rate, delete the loser and create a new ad copy to challenge the winner.

Google Adwords is a very effective advertising channel as long as you know how to leverage on it.

Find out how our Google Adwords professional can help slash your adwords cost and increase conversion rate here.